Agenda

7TH Edition Of The CII Brand Summit

This year’s summit will showcase a range of international and local keynotes and breakout sessions that reveal the many strategies and tactics leading brands are using to deal with conflict and connect with consumers.

The CII Brand Summit provides a collaborative and truly collegial intimate environment for senior brand marketers and the sharpest minds in the industry to converge, debate and discuss the major strategic issues they face.

Agenda

Day 1 : 20 SEPTEMBER 2019

0930 - 1130 hrs - Inaugural Session

1130 - 1245 hrs - Session on ‘Evolution of Brands Across Generations / Evolution of Brands: What Darwin didn’t know’

1345 - 1500 hrs - Session on ‘Marketing to the Boomers: How, When and Where? / Marketing to the greying generation

1530 - 1645 hrs - Whats next for Gen X?

1645 - 1800 hrs - Connecting Generations: X, Y, Z – how do we appeal to thee? A Fireside Chat / Panel Discussion

Day 2 : 21 SEPTEMBER 2019

1000 - 1115 hrs - Session on ‘Marketing to Millennials / Breaking the Millennial Code’

1115 - 1230 hrs - Session on ‘Marketing to Gen Z / Gen Z and Me’

1230 - 1310 hrs - Special Plenary: Reaching (Media) people across generations

1310 – 1400 hrs - Break for Lunch

1400 - 1500 hrs - Session on ‘Technology and Social Impact / Tech for Good’

1500 - 1600 hrs - Session on ‘Paradigm Shift in Retailing / Rethinking Retail’

1600 - 1630 hrs - Break for Refreshments

1630 - 1700 hrs - Session on ‘Data Analytics & Consumer Connect / Are you data-ing your Customer?

1700 - 1800 hrs - Valedictory Session